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OmniRetail Raises $20 Million Series A to Accelerate Retail Infrastructure Expansion Across West Africa

OmniRetail has successfully raised $20 million in Series A equity, led by Norfund and Timon Capital, with strong participation from Ventures Platform, Aruwa Capital Management, Goodwell Investments (via the uMunthu Fund managed by Alitheia Capital), and Flour Mills of Nigeria.

Apr 28, 2025 | 2 mins read

Lagos, April 28th, 2025 — OmniRetail has successfully raised $20 million in Series A equity, led by Norfund and Timon Capital, with strong participation from Ventures Platform, Aruwa Capital Management, Goodwell Investments (via the uMunthu Fund managed by Alitheia Capital), and Flour Mills of Nigeria.

This funding marks a major milestone — Norfund’s first direct fintech investment in Africa — and reinforces the global confidence in our mission to reshape informal retail through technology and embedded finance.

At OmniRetail, we have built a digitally integrated “network of networks” connecting over 150,000 retailers across Nigeria, Ghana, and Côte d’Ivoire. We provide seamless access to inventory, logistics, and working capital, enabling small businesses to thrive.

With strong financial fundamentals — achieving EBITDA profitability in 2023 and net profitability in 2024 — we are ready to accelerate our next phase of growth.

Our embedded finance arm, OmniPay, processed over ₦1.3 trillion in transactions in 2024. Our BNPL (Buy Now, Pay Later) product now disburses over ₦19 billion monthly with near-zero defaults, a testament to our deep integration with merchants and our commitment to responsible financial inclusion.

Why We Raised

The new capital will fund deeper expansion across West Africa, broader product assortment, and significant scaling of its credit and payment infrastructure.

The company is actively raising domestic debt capital to support its fast-growing loan book and pursuing targeted acquisitions across FMCG retail, supply chain technology and financial services.

We are entering an exciting chapter where we move beyond reach — into dominance, sustainable cashflows, and deeper impact across Africa's retail economy.

Thank you to all our partners, investors, and the thousands of retailers who trust OmniRetail every day.

We are just getting started.